This post is a bit of a throwback to my days at The Schwartz Center at Fordham, where we spent a lot of our time investigating what was happening to the news business. We looked at the algorithmic gatekeepers that were replacing the human ones who once decided what was worthy of our attention, and we looked at the new business models that were feeding off that new locus of attention.
What seemed inevitable five or six years ago was that the future of news would be a grim collision between user generated content and dodgy social media algorithms, with the craft of journalism left out of the picture. That’s true in the darker corners of the Web, but, just as Tim Cook’s privacy speech this week showed, Apple may be charting a new, more human way forward.
Apple employs about thirty human beings with journalistic acumen to select the stories that show up in its news app, which reaches about 90 million people each week, according to this profile of the head of Apple News. You’ll never have the chance to meet the algorithm that selects the distractions in your Facebook feed–not so for Lauren Kern, Apple’s editor-in-chief.
I’d long ago deleted Apple News, preferring as I do to pay editors and writers to deliver the news to me in print each week. That’s still my preference, but for those of you who prefer thumbing through the news on an app for free, Ms. Kern’s operation may be the best option.