Day: December 7, 2018

Copy critique: When you ride ALONE you ride with Hitler!

Here’s another gem from the FDR presidential library and museum in Hyde Park. It’s an effective pair of headline and call-to-action, the kind we’d still discuss creating today. And the rhetoric itself is something you might recognize from ads to raise awareness of climate change, or advocate car pooling.

Eleven words of copy. One ghost Hitler. All you need to change hearts and minds.