The commodification of everything

Including commodification, it seems, in the form of Andy Warhol’s personal brand. From “Warhol’s Bleak Prophecy” in this issue of The Atlantic:

Maybe it’s never been easier to make the case for his powers of influence because his afterlife has paralleled the rise of neoliberalism—the attempt to turn over all human activity, no matter how sacred, to the marketplace. Neoliberalism is simply Warholism as a theory of governance.

Christmas is everybody’s favorite fable of commercialization, a once sacred holiday turned first into an excuse for excess consumption and then into a dull obligation to engage in it. Leave it up to artists to form the dreams that one day become the creed of nations, as Goethe put it, I think. Except that in Warhol’s case they were airless, ironic dreams. I prefer his sensibility as art, not a daily way of life.

What do you think?

One comment

  1. Andy Warhol said “Being good in business is the most fascinating kind of art. Making money is art and working is art and good business is the best art”.
    I believe this quote proves his art can be interpreted as a daily way of life.

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