Juilliard Professor Bärli Nugent has a surprise assignment for each student-musician in her class: leave the building and come back in two hours having booked a concert somewhere in New York City.
‘They look at me in horror,’ says Nugent of her world-class students,”
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by permission from AMA Shift
by Evan Leatherwood and William F. Baker
The American not-for-profit performing arts scene is as cut-throat as any commercial market in the world. Rich patrons and demanding audiences have long rewarded talent, but tough times are defining another prerequisite for artistic success: entrepreneurship.
Faced with a sharp decline in government grants and private philanthropy, dancers, singers, actors, and musicians have been forced to fight hard and innovate just to stay in the profession they love. Here are three concepts from the performing arts world that would play well in any industry.